SPECIAL INTEREST

Video has allowed businesses to create effective ways of communicating information about their organization and product to their clientele. Commercials, viral video, and corporate documentaries are just some of the marketing tools video provides. But with the age of information, a very profitable market has resulted due to a particular product: Special Interest Videos (SIV).

SIVs are just like any product in which it can be sold repeatedly to different customers. In addition, just like software, electronic products, or automobile models, upgrades and revisions also apply to existing video products. For example, a very popular SIV is Billy Banks’ Tae-Bo videos. However, there is not just one version of the video. There is the "Billy Blanks' Tae-Bo - Instructional Workout, Basic, Advanced, 8-Minute Workout", "Billy Blanks' Tae-Bo Cardio", and "Billy Blanks' Tae Bo: Fat Blasting Cardio & Total Body Fat Blaster".

But why have SIVs and How-To videos become so popular in today's marketplace? The answer is actually fairly simple. If you had a choice of reading material or being shown a video demonstration what do you think most people would choose? A video usually helps remove any ambiguity when examples are visually demonstrated where as traditional written material can sometimes introduce uncertainty in concepts that it is trying to be conveyed. To understand the commercial potential of an SIV product, consider the following scenario. Let's say you create a video explaining how the stock market works as well as some important portfolio management strategies. To some who are interested in investing in the stock market but have no idea how to even get in the game may consider a video like this as an important learning tool. Keep in mind there are probably hundreds of other videos like this but for the sake of argument, let's say there are certain investing secrets in the video that separates you from your competitors. You decide to see your video for $40 a copy. If you just sell 100 copies, you'll gross $4000. If you sell 500, you'll gross $20,000. If you sell 1000 copies, you'll gross $40,000.

Video

Franchise: The Art of Reproduction
This clip contains segments from an infomercial of how this franchising company can help companies successfully franchise their business.

Adsense Infomercial
This infomercial was an effective tool in expressing the simplicity but yet lucrative process of gaining wealth through Google's equivalency to classified ads: Adsense.

So if you are ready to invest in your idea for a great informational video, we can help make certain that it has the best video production quality that will separate you from your competitors. We can help you starting from the development process in which we can assist you in the script writing to pre-production in which we go over what types of shots and production planning would be most appropriate, to production where we use only top quality equipment ensuring top quality video and audio recording, to post production where we cut and master your video to the final product. Let's make it happen.

Contact us today!